Outdoor Brands Speak on National Monument Reduction

Bears Ears National Monument stretches into the distance in San Juan County, Utah. President Trump announced a plan to shrink the monument by 85 percent. Photo: New York Times

On Monday, President Trump drastically scaled back two national monuments established in Utah. This is the largest reduction of public-lands protection in U.S. history. Patagonia, REI and other outdoor clothing and equipment retailers are speaking out against President Trump’s plan to slash the size of two national monuments in Utah by some two million acres.

Three lawsuits have been filed that challenge the president’s decision.


Patagonia has been at the forefront of the outdoor recreation industry as the sector becomes increasingly politicized by the actions of Mr. Trump this year. On Tuesday, the company’s general counsel, Hilary Dessouky, said through a spokeswoman that the company planned to file a lawsuit on Wednesday challenging the president’s shrinking of the national monument.

The administration’s unlawful actions betray our shared responsibility to protect iconic places for future generations,” Ms. Dessouky said. “We worked to establish Bears Ears National Monument and will now fight to protect it.”

Rose Marcario, Patagonia’s president, has previously warned that the company would take legal action to protect public lands, particularly after Mr. Trump in April ordered the secretary of the interior, Ryan Zinke, to review 27 national monuments. In response to the president’s remarks on Monday, she said the company would “continue that fight in the courts.”

Other companies in the outdoor retail industry have also criticized the move.


REI said it would continue to pursue bipartisan support to protect public lands and “prevent death by a thousand cuts.”

“We just lost millions of acres of protected land but we remain united as a community.”

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Despite more than 100 years of bipartisan work to protect this country’s parks, waters, mountains and forests, today the administration eliminated protections for millions of acres of national public lands. Show your solidarity by changing your profile pic to this We ❤️ Public Lands photo. This is a blow for anyone who loves the outdoors, including the 7.6 million Americans who work in the outdoor industry. We are not alone in this view. Since April, 2.8 million Americans have spoken directly to the Department of the Interior to advocate for protecting our national monuments. These voices have fallen on deaf ears. REI will not retreat from our strong belief that there is common ground in the outdoors. We’re asking everyone in our community to change their profile pic (link in bio) to this We ❤️ Public Lands photo to show that we’re still united, and that we’ll still work together, across party lines, to protect wild outdoor places. Join us now. #UnitedOutside

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In an Instagram post, Burton Snowboards encouraged riders to get out there and make a call to their representatives and senators. See post below.

The North Face

North Face, citing federal lawsuits that were filed in anticipation of Mr. Trump’s decision, said it was donating $100,000 to an education center for Bears Ears. They also posted a series of videos to their Instagram, which together forms an image that says “Protect Bears Ears”. The videos go into details on the money they plan to raise and donate to support the creation of an education center outside Bears Ears National Monument.